Here’s some background.
Tell me more, tell me more, tell me more.
As the digital expression of avid Hotels, and likely the first touchpoint customers would have with the brand, it was critical that the site instilled trust and confidence. To do that, the site architecture, content structure, and page structure focused on:
Brand narrative required:
An introduction of the new brand (story and promise), a focus on booking, a preview of the hotel (exterior, interior, rooms, and breakfast selections), an awareness of avid hotels’ growth, and a highlight of offers
Specific hotel properties required:
Price, location information, contact information, description of amenities, a bit of the brand story, reviews, a view of local attractions, and offers
contributions: art direction, brand strategy (digital), UX design, visual design
This project required working closely with business stakeholders to define goals and requirements, with a full UX team to build the experience, with front-end and back-end developers to create system components, and with a branding team to distill and translate the brand into the digital space.