Client: American Cancer Society
Role: Art Director, Designer, Illustrator
Contributions: campaign strategy, copywriting, creative direction
Relay For Life is the American Cancer Society’s flagship fundraising event. To better serve the youth who support RFL, a program was developed specifically for the children through their schools.
A web-based and age-appropriate destination was created to provide information on healthy habits, to offer downloadables, and to help manage fundraising efforts for kids, parents, and school administrators.
