Here’s some background.
Let’s elevate!
The existing brand elements leaned towards simplicity and decoration. There was an opportunity to enrich the dimensionality of the core idea and its supporting assets. The kids, through their powerful help, became superheroes who affected amazing change.
Designing the full experience then became a fun exercise in creating a youthful environment from bold shapes, brand-complementary colors, and silly interactions.
contributions: art direction, brand strategy, content creation, creative direction, illustration, UX design, visual design