Client: Principal Financial
Role: Art Director, Designer, Illustrator
Principal Financial began an effort to update their brand to be more accessible for everyday people, especially in a way that highlighted the benefits of security and literacy. As the look and feel was being updated, I helped T3 Agency develop and extend how people experienced the brand in the digital space. This included a re-imagining of the overall site as well as the user’s personal dashboard.
Draw me like one of your pie graphs.
One of my favorite parts of this work was creating the supporting illustrations, which consisted of contour lines to represent Principal’s role as a reliable financial lifeline.
